East Bridge has begun offering prime and near prime consumer financing program options to online merchants through Variant Financial.   The program is limited to unsecured retail goods such as bbq grills, pool tables, bicycles, appliances, etc.

Loan sizes range from $1,500 to $15,000+ and applications can be completed online on the merchant’s website with simple iframe integration.

To combat fraud risk, Variant has a process in place to vet applications for possible identity theft.  This protects themselves and the merchant as well as customers who have become the victims of identify theft.  This process is very effective and provides more protection for the merchant than a credit card transaction.

For more information, visit Variant Financial.