Many businesses utilize retail installment contracts to offer additional repayment options for their customers. Doing this enables them to create a larger customer base because their payment options become more flexible. These businesses can then sell receivables to the East Bridge Network of capital providers. East Bridge is financially driven to help its clients receive the highest purchase price possible and to aid clients in negotiating recourse, discounts, and payment terms. This can equal a great deal of money as well as decreased risk for the client when looking at installment contract funding for their business.

East Bridge Funding takes the concept of installment contract funding and uses it to create effective consumer financing programs for its clients, allowing businesses to offer a flexible, full range consumer finance program to their customers. Installment Contract Financing is a great way for businesses to finance more people which generates more revenue. More of their customers are able to purchase the goods and services the business offers. At the same time, they are providing an added benefit to their sub prime borrowers by giving them an opportunity to rebuild and improve their credit ratings.